California-Based Cannabis Holding Company Strengthens Leadership Team with Veteran of Highly-Regulated CPGs
LOS ANGELES – JULY 22, 2019 – The Shryne Group, a vertically-integrated cannabis holding company covering the breadth of California, today announced the appointment of former Altria Group executive Charmaine Chua as its Senior Vice President of Sales.
In her role, Chua will oversee the Shryne Group’s wholesale and distribution programs for its leading cannabis brands in California, including STIIIZY, and emerging markets. Chua brings 15 years of sales experience in a highly regulated consumer packaged goods industry. Chua joined Philip Morris USA in 2004, now a subsidiary of Altria Group, best known for its tobacco products such as Marlboro cigarettes and Skoal smokeless tobacco.
In the span of her career, Chua held multiple leadership positions at Altria, and most recently was senior district manager overseeing a 35-person sales team covering 3,000 retail stores and generating $450 million in annual sales. She also led Altria’s partnership with retail giant Walgreens, driving sales in over 6,000 stores. Chua is a graduate of the University of California, Berkeley’s Haas School of Business, and also holds a B.A. in Legal Studies from the University.
“Charmaine brings a wealth of experience and knowledge in the highly regulated CPG space that are increasingly germane to the cannabis industry,” said Shryne Group’s Co-Founder and CEO Brian Mitchell. “Her extensive experience building effective sales and distribution programs in complex and competitive environments will help propel our brands to the next level. We’re thrilled to welcome Charmaine to the team.”
“Opportunities like these come maybe once in a lifetime,” said Chua. “California was the first state to legalize medical cannabis and it is the oldest and largest legal market in the world today. We are seeing that market mature and reach for its full potential. I am incredibly honored to be joining a company that is on the forefront of that evolution.”
About Shryne Group
Shryne Group Inc. is a Los Angeles-based cannabis holding company with a fully, vertically integrated asset and license portfolio covering the breadth of California, the largest legal cannabis market in the world. The enterprise is the result of the synergetic integration of profitable cannabis assets and veteran professionals who have come together for the opportunity to shape this industry. Our vision is informed by an intimate understanding of cannabis culture, its history and the collective expertise of decades of experience in diverse fields. Our STIIIZY product line is one of the best-selling cannabis brands in the market today. We are rooted in California, but currently have operations in Nevada and Washington – soon to be in Michigan, and distribution networks to future markets in more than 60 countries.
Wise PR for the Shryne Group