Daniel Yi Led MedMen’s PR and Corporate Communications Efforts as the Company Rose from Los Angeles Startup to One of the Most Recognized Cannabis Brands in the World
LOS ANGELES – AUGUST 6, 2019 – The Shryne Group, a vertically-integrated cannabis holding company with an asset and license portfolio covering the breadth of California, today announced the appointment of Daniel Yi as its chief communications officer.
Yi is an accomplished communications executive with more than two decades of experience helping organizations connect with their audiences. Most recently, he served as senior vice president of corporate communications at MedMen, helping the multi-state operator become one of the most recognized cannabis brands in the emerging industry. A former staff writer for the Los Angeles Times, Yi covered several beats, including legal affairs, real estate development and the healthcare industry. He managed public relations, media relations and content for the Port of Long Beach, the second busiest seaport in the nation, and launched the first-ever branded news website for energy giant Edison International. Yi has been featured in news outlets around the world, including Spanish, Portuguese and Korean in-language media. Born in South Korea and raised in Brazil, Yi speaks Spanish, Portuguese and Korean.
“Daniel has been instrumental in helping our industry propagate the mainstream cannabis message to audiences around the world,” said Brian Mitchell, chief executive and co-founder of Shryne Group. “Cannabis is more accepted today than ever before since the start of Prohibition thanks to the work of professionals like Daniel and countless others in our industry who work everyday to demystify and destigmatize the use of cannabis. The legalization of cannabis is an opportunity to improve lives and the Shryne Group is committed to creating value for our communities, consumers and investors.”
“California is the crown jewel of our industry,” said Yi. “It was the first state to legalize medical use, it is the largest and oldest legal cannabis market in the world and we have an opportunity to show what a well-regulated and socially conscious cannabis industry looks like. The Shryne Group has been quietly amassing high-quality assets and licenses up and down California, and we have only begun. I am honored by this opportunity, and I look forward to working with our great team to share our story with the world.”
About Shryne Group
Shryne Group Inc. is a Los Angeles-based cannabis holding company with a fully, vertically integrated asset and license portfolio covering the breadth of California, the largest legal cannabis market in the world. The enterprise is the result of the synergetic integration of profitable cannabis assets and veteran professionals who have come together for the opportunity to shape this industry. Our vision is informed by an intimate understanding of cannabis culture, its history and the collective expertise of decades of experience in diverse fields. Our STIIIZY product line is one of the best-selling cannabis brands in the market today. We are rooted in California, but currently have operations in Nevada and Washington – soon to be in Michigan, and distribution networks to future markets in more than 60 countries.
Wise PR for the Shryne Group