Providing Toys and Cheer to Families During the Holidays

Party in the Projects

Shryne Group supported the 15th Annual Party in the Projects event, a holiday toy drive hosted by two L.A. philanthropic organizations, Red Eye Inc. and Engage the Vision. Both organizations place an emphasis on uplifting inner-city youth. The organizations set their goal of distributing 10,000 toys to children living in the Watts Housing Projects, but with Shryne Group’s involvement, the event grew into something much larger. More than 15,000 toys were distributed to Watts children in one night, and for the first time, children also received a hosted dinner for the entire family, as Shryne Group donated 300 chicken dinner meals to all in attendance. Within the Shryne Group network, regional event partners also responded to the call for collaboration and helped to further pitch in by providing additional food and refreshments, children’s apparel and accessories, and holiday cheer with a surprise guest appearance by a local hip-hop artist!